Kelly Nettles Henderson, Founder of KLN Design

Our Story

KLN Design is a boutique design and branding agency that works with innovative clients to craft meaningful identities and adopt forward-thinking design principles.

Our services include custom website design and development, brand identity, digital marketing, website optimization, content creation, and social media management.

Our team includes five awesome partners armed with a broad skill set that allows us to create more value for our clients.

About Me

Kelly is a graphic designer and photographer based in San Francisco. After a few years working for larger organizations, she decided to roll the dice and start her own brand. She's found that having the freedom to invest more with her clients helps foster authentic relationships and leads to awesome projects!

Her professional background includes agency work and a few years with Williams-Sonoma, Inc. brands. She has an MFA from San Francisco Art Institute (SFAI), a BA in Visual Communications from the University of San Diego, and a certificate in UI/UX from General Assembly. 


Chris Blay

Chris Blay
Website Strategy & Development

Meredith Hudson, Owner of Clandestine Press

Meredith Hudson
Printer & Creative Partner
Owner of Clandestine Press

Matt DiChiara

Matt DiChiara
Digital Marketing & SEO

Karyn Kistler

Karyn Kistler
Site Management & SEO

Casey Porter

Casey Porter
Copywriter & Creative Mind


Extractable - San Francisco, CA
Contrast Design Works - San Francisco, CA
Shannon Leahy Events - San Francisco, CA
Bold + Nimble - San Francisco, CA
Stella & Stephanie Realty - San Francisco, CA
Smith & Starr - San Francisco, CA
Sugar with Jennifer - San Francisco, CA
Stanford Health Care - Palo Alto, CA
Stanford Bio Design - Stanford, CA
Bluescape - San Carlos, CA
eBay - San Francisco, CA
Father Joe's Villages - San Diego, CA
Oh Baby Bags - San Diego, CA
American Heart Association - Los Angeles, CA

Rambin Strategy Group - Los Angeles, CA
Metalmark Fine Jewelry - Denver, CO
Samantha Louise Jewelry - Denver, CO
LoHi Rock Studio - Denver, CO
Strut Shoes & Clothing - Denver, CO
Fiore Wylde - Denver, CO
Helios UAV Pro - Denver, CO
The Denver Monogram Company - Denver, CO
Precision Metal Manufacturing - Denver, CO
Carrabba's Original - Houston, TX
Champion Advisors - Houston, TX
Next and Cot Interiors - Houston, TX
Tex-Trude - Houston, TX
Tex-Trude Piping - Houston, TX

Gateway Park - Houston, TX
4M Investments - Houston, TX
Bid Board - Houston, TX
Borehole Seismic - Houston, TX
Cystic Fibrosis Foundation - Houston, TX
Jones Lang LaSalle - Houston, TX
Memorial Herman Hospital - Houston, TX
Longmont Capital - Houston, TX
A&B Valve & Piping Systems - Houston, Texas
Bayside Fresh Market - Horseshoe Bay, Texas
Whiterock Capital - Austin, TX
Imperial Private Equity - Austin, TX
Trails of Horseshoe Bay - Austin, TX
Kingsland Storage - Kingsland, TX


"Kelly has been such an asset to me and my business. She took on the role of Brand Director and has been able to listen to our ideas and translate them beautifully into our digital presence. She has been such a pleasure to work with due to her attention to detail, ability to give and receive constructive feedback and willingness to teach my partner and I new skills. I would highly recommend Kelly for her talent, skills and emotional intelligence."

- Fallyn Smith, Smith & Starr


"I have used Kelly for logo design for my first company. Her work was creative and captured the essence of the company and the message we were sending. I have since used her for a number of personal and non-profit projects, and recently hired her do do graphic design work for an manufacturing company I am consulting with. Her work is always creative, timely, and of high quality."

- Andrew DiPaolo, Entrepreneur 


"Kelly is an exceptionally talented Graphic Designer. Her work is creative and shows an acute attention to detail. We have relied on her on several occasions. It is reassuring for us to know that when we have a short deadline and a difficult job we can rely on Kelly to get the work done on schedule. I have recommended Kelly to some of my clients and will not think twice about doing so again in the future."

- Les Werme, Ann Werme Marketing

"Kelly has an incredible eye for design and brand aesthetic. I brought her onboard to develop and create not only our brand's logo, but lead the development of our brand identity, website / social channel development and overall strategy. She's been a crucial part of the SMITH & STARR team and an absolute pleasure to work with. Any brand would be lucky to have Kelly on their team. She adds value in every meeting and only delivers best-in-class work."

- Chelsea Alexander, Smith & Starr


"I've had the pleasure of working with Kelly at Pottery Barn for almost two years. Not only is she is an incredibly talented designer, she pays close attention to detail and takes on every project with a smile. She also knows how to thrive under pressure and in a fast-pace environment. As a close cross-functional partner, who relies on the quality of Kelly's work, I can say with confidence that she is an asset to our creative team."

- Katie Widdowson, e-Commerce Marketing Manager Pottery Barn


"Kelly is extremely talented and creative. Kelly designed a unique event logo for us that captured everything we wanted represented. I would highly recommend Kelly for your next graphic project!"

- Sissy Boyd, Cystic Fibrosis Foundation

Design Inspiration @klndesigns